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Program

FREE access to the Conference Program

Wednesday March 29, 2017

12:00 – 13:00

The Current State of the Clothing Industry in Mexico
José Manuel Martínez Cabrera,
General Director, CANAIVE

13:00 – 14:00

KEYNOTE SPEECH
How to Position a Brand as a National and Global Icon
PINEDA COVALIN, 100% Mexican company dedicated to design

  • Company with 20 years of success.
  • The current market and its competition.
  • The quality of its products.
  • Mexican labor.
  • New projects.

Carlos Villalobos Gallegos,
Marketing Director, Pineda Covalin

14:00 – 16:00

Meal break

16:30 – 17:00

New technologies for textiles

Samuel F. Simpson, Jr.
Strategic Global Accounts Vice-President, Gerber Technology

17:00 – 18:00

Benefits and techniques in embroidery “Embroidery threads”

Martin Böhmer,
Hilos Madeira LATAM and Europe Manager, Casa Díaz de Máquinas de Coser

13:00 – 19:00

Exhibition

Thursday March 30, 2017

12:00 – 13:00

KEYNOTE SPEECH
What is the Rhythm of Trends in the See Now, Buy Now Model?

  • Learning about the new rhythm of trends
  • Clearly identifying the See Now, Buy Now phenomenon
  • Understanding new consumers

Anna Fusoni,
General Director, Amsterdam  Comunicación

13:00 – 14:00

Panel: Mexico – Strategic Center for Denim

  • Understand trends in denim – denim fabrics, constructions and finishes in Mexico
  • Understand sales trends by gender, age and SES in the Mexican commercial chains
  • Learn about denim production and consumption trends – denim in Mexico
  • Explore challenges and opportunities of Mexico as a Full Package in its relationship with the world
  • Understand buying habits of denim garments – Mexican consumer denim

Miguel Ángel Andreu Marín, Director, CEDETEX

Moderator: Arturo Rodríguez, International Consultant

14:00 – 16:00

Meal break

16:00 – 17:00

Automation, a very present future

  • What is automation?
  • What processes can I automate?
  • Paradigms of production in Mexico.
  • Automation as added value in the production process.
  • Effect of automation on the labor market.

Simone Bianchi and Enrico Guerresqui,
Sales Manager, Maquitalia – VBM GROUP

17:00 – 18:00

The Mexican Official Standard for Labeling Textile Clothing

  • Learn about Mexican regulations for the correct labeling of clothing.
  • Be aware of the importance of complying with the Mexican Official Standard.
  • Understand the risk of incorrectly applying the standard.
  • Learn about the structure to be used for labels and the permitted tolerances to ensure your product moves on the sales floor.
  • Inform staff at your company how communicating the right information about clothing items will guarantee the satisfaction of final users.

Guillermo Noriega Ibarra,
President, COTENNOTEX,  National Institute of Textile Standardization (INNTEX)

13:00 – 19:00

Exhibition

Friday March 31, 2017

12:00 – 13:00

Industrial needles: A determining factor for quality stitching

  • Quality/Design – Improved appearance of seams in clothing
  • Productivity – Reduced machinery and work downtime
  • Cost – Fewer damaged parts, less re-work, fewer second hand parts

Jessica Beltrán Rivera,
Industrial Needles Product Manager, Casa Díaz de Máquinas de Coser

13:00 – 14:00

How GREEN is your Wardrobe?
Arturo Rodríguez,
International Consultant

13:00 – 19:00

Exhibition

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